Case study
How finopsllm.com earned 2,300+ AI citations
finopsllm.com used the Citely methodology to earn more than 2,300 Microsoft Copilot citations in under two months by publishing topical research pages with FAQ schema, direct answers, and canonical URLs. It is a live proof of the Citely methodology: structured content plus topical depth drives AI citations.
2.3K
Total AI citations
5
Average cited pages per conversation
What we did
- ✓ Published 50+ research pages covering every high-intent FinOps topic.
- ✓ Structured every page as a citable source: direct H2 answers, FAQ schema, canonical URLs, and internal links.
- ✓ Added discovery files — robots.txt, sitemap.xml, and llms.txt — so AI crawlers could find and understand the content.
- ✓ Tracked which prompts drove citations and doubled down on the topics that appeared most often.
Why it worked
The site did not chase keywords alone. It built topical authority: every article answered a specific question, linked to deeper evidence, and used schema markup so models could extract answers reliably. That is the Citely playbook.