Case study
How finopsllm.com earned 2,300+ AI citations
finopsllm.com is a research hub for LLM FinOps. It is also a live proof of the Citely methodology. In under two months, the site went from no AI visibility to more than 2,300 citations in Microsoft Copilot.
2.3K
Total AI citations
5
Average cited pages per conversation
What we did
- ✓ Published 50+ research pages covering every high-intent FinOps topic.
- ✓ Structured every page as a citable source: direct H2 answers, FAQ schema, canonical URLs, and internal links.
- ✓ Added discovery files — robots.txt, sitemap.xml, and llms.txt — so AI crawlers could find and understand the content.
- ✓ Tracked which prompts drove citations and doubled down on the topics that appeared most often.
Why it worked
The site did not chase keywords alone. It built topical authority: every article answered a specific question, linked to deeper evidence, and used schema markup so models could extract answers reliably. That is the Citely playbook.