Evidence
SaaS GEO case studies
GEO is new enough that most published "case studies" are unverifiable. We would rather show one result we can stand behind than a wall of logos. Below is the case we have measured end to end, followed by how to judge anyone else's numbers — including ours.
finopsllm.com — 2,300+ Copilot citations in two months
Disclosure: finopsllm.com is our own property, which is exactly why we can publish the full method rather than a headline number. It went from no measurable AI citations to over 2,300 Microsoft Copilot citations in roughly two months.
What changed, in order of impact:
- ✓ Definition-first pages. Every article opens by answering its own title in one extractable sentence.
- ✓ Structured data on every page. Article and FAQ schema, so claims survive being parsed out of context.
- ✓ Crawler access. An explicit robots policy and llms.txt, so AI crawlers were permitted and pointed at the right pages.
- ✓ Publishing depth. Sustained topical coverage rather than a handful of landing pages.
The full write-up, including the measurement window and caveats, is on the case study page.
How to read any GEO case study
Citation counts are easy to inflate and hard to audit. Before you believe a number — ours included — check:
- ✓ Is the baseline stated? "2,300 citations" means nothing without the starting figure and the window.
- ✓ Which assistant, and measured how? Copilot, ChatGPT and Perplexity report differently and are not interchangeable.
- ✓ Does the count include backfill? Some dashboards retro-fill historical data, which can make a flat period look like growth.
- ✓ Is the property disclosed? A vendor's own site is legitimate evidence, but you should be told that is what you are looking at.
- ✓ Did citations convert? Being cited and being visited are different outcomes; ask which one is being reported.
More case studies will be published here as results become measurable. If you want the playbook behind this one, start with GEO for SaaS or the methodology.