Services
GEO services for SaaS
A GEO service makes your SaaS product appear inside the answers AI assistants give your buyers. It is not SEO with a new label. Search optimisation competes for a ranked link; GEO competes to be the source a model quotes when nobody clicks a link at all.
What the work actually covers
- ✓ Citation tracking. Measure how often ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews mention you today — the baseline everything else is judged against.
- ✓ Prompt discovery. Find the real questions buyers type, which rarely match your keyword list.
- ✓ Competitor gap audits. Establish why a model cites a rival instead of you on a given prompt.
- ✓ Content and schema fixes. The category definitions, comparison pages and structured data that make your claims extractable.
- ✓ Share-of-voice reporting. Track movement per prompt over time, not a single vanity score.
How to evaluate a GEO provider
The field is young enough that claims outrun evidence. Four questions separate a real service from a repackaged content retainer:
- ✓ Which assistants do you measure, and how often? Answers drift between model releases; a one-off audit ages badly.
- ✓ Can I see the prompts? Citation counts without the underlying prompt set cannot be checked.
- ✓ What is the baseline? Growth is meaningless without a measured starting point.
- ✓ Is the reporting reproducible? You should be able to re-run a prompt and see roughly what the report claims.
Where Citely fits
Citely is the measurement layer: it tracks brand mentions across the major assistants, surfaces the prompts your buyers actually ask, and shows which gaps to close first. Start with a free GEO audit, read the SaaS playbook, or see measured results.
Frequently asked questions
What does a GEO service for SaaS actually deliver?
Four things: a measured baseline of how often each assistant mentions you today, the real prompt set your buyers use, a gap analysis explaining why a competitor gets cited on prompts where you do not, and the content and schema changes that close those gaps. Anything that skips the baseline is a content retainer with a new name.
How much do GEO services cost?
The market splits into two shapes. Tooling — the measurement layer that runs prompts and reports share of voice — is typically a monthly SaaS subscription. Done-for-you content and remediation is an agency retainer priced like any content engagement. You need the measurement either way: without it you cannot tell whether the retainer worked.
Should we hire a GEO agency or run it in-house?
In-house works when you already publish regularly and someone owns the site's technical SEO — GEO is then mostly a change in how existing pages are structured, plus a measurement tool. An agency makes sense when the bottleneck is publishing capacity rather than knowledge. Either way, own the measurement yourself: a provider that also grades its own results has an obvious conflict.
How do we know a GEO service is working?
Share of voice per prompt, tracked over time against named competitors, with the prompt set visible to you. A single rising score is not evidence. You should be able to pick any prompt from the report, ask the assistant yourself, and see roughly what the report claims.
How long before GEO work shows results?
Browse-enabled surfaces such as ChatGPT search, Perplexity and Google AI Overviews fetch live pages, so structural fixes can surface within days of the next crawl. Answers coming from model training data lag by the release cycle, which is months, and move on third-party mentions rather than on-page edits. Measurement is what tells the two apart.