Services
GEO services for SaaS
A GEO service makes your SaaS product appear inside the answers AI assistants give your buyers. It is not SEO with a new label. Search optimisation competes for a ranked link; GEO competes to be the source a model quotes when nobody clicks a link at all.
What the work actually covers
- ✓ Citation tracking. Measure how often ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews mention you today — the baseline everything else is judged against.
- ✓ Prompt discovery. Find the real questions buyers type, which rarely match your keyword list.
- ✓ Competitor gap audits. Establish why a model cites a rival instead of you on a given prompt.
- ✓ Content and schema fixes. The category definitions, comparison pages and structured data that make your claims extractable.
- ✓ Share-of-voice reporting. Track movement per prompt over time, not a single vanity score.
How to evaluate a GEO provider
The field is young enough that claims outrun evidence. Four questions separate a real service from a repackaged content retainer:
- ✓ Which assistants do you measure, and how often? Answers drift between model releases; a one-off audit ages badly.
- ✓ Can I see the prompts? Citation counts without the underlying prompt set cannot be checked.
- ✓ What is the baseline? Growth is meaningless without a measured starting point.
- ✓ Is the reporting reproducible? You should be able to re-run a prompt and see roughly what the report claims.
Where Citely fits
Citely is the measurement layer: it tracks brand mentions across the major assistants, surfaces the prompts your buyers actually ask, and shows which gaps to close first. Start with a free GEO audit, read the SaaS playbook, or see measured results.