Checklist

GEO checklist

Use this checklist to audit your site for AI citation readiness. Tick each item and prioritize the ones you are missing.

Discovery

• ✓ robots.txt allows AI crawlers
• ✓ sitemap.xml is submitted to search engines
• ✓ llms.txt lists primary pages
• ✓ Canonical URLs are set

Content

• ✓ Clear H1 and H2 structure
• ✓ Direct answers near the top of pages
• ✓ FAQ schema on key pages
• ✓ Comparison tables where relevant
• ✓ Original data, benchmarks, or case studies

Authority

• ✓ Topical cluster coverage
• ✓ Internal links between related pages
• ✓ Fresh content with recent dates
• ✓ Authoritative external references

Measurement

• ✓ List of customer prompts to monitor
• ✓ Baseline citation rate tracked
• ✓ Competitor citation comparison
• ✓ Monthly review cadence