Vertical playbook

GEO for SaaS

B2B SaaS buyers now research inside AI assistants. When they ask "what is the best X for Y?" or "how does Z compare to W?", the answer they get shapes their shortlist. GEO makes your product part of that answer.

The SaaS citation playbook

  • Define your category clearly. Own the "what is [category]" answer.
  • Publish comparison pages. Be the source for "[you] vs [competitor]" queries.
  • Use FAQ schema. Make your answers extractable.
  • Share real data. Benchmarks, pricing, and usage stats earn citations.
  • Update continuously. Model answers favor fresh, authoritative sources.

Pages every SaaS should have

  • ✓ Clear homepage with product definition
  • ✓ "What is [category]?" guide
  • ✓ Competitor comparison pages
  • ✓ Pricing and use-case pages
  • ✓ Case studies with metrics
  • ✓ FAQ page with schema markup