B2B playbook

GEO for B2B

B2B buyers research in AI assistants before they ever fill out a form. They ask about capabilities, compare vendors, and request implementation guidance. GEO ensures your brand is cited in those answers.

Why B2B needs GEO

Complex B2B sales involve multiple stakeholders and long cycles. Each stakeholder may use AI to research independently. If your brand is not in the answers they see, you may be excluded before you know the opportunity exists.

High-impact B2B content

• ✓ Capability definitions tied to business outcomes
• ✓ ROI and TCO calculators
• ✓ Implementation guides and best practices
• ✓ Industry-specific use cases
• ✓ Security, compliance, and integration pages

Measure what matters

Track brand mentions and citations across ChatGPT, Claude, Perplexity, and Gemini for the prompts your buyers actually ask. Citely automates this and shows where your content gaps are.